Google’s John Mueller suggests that visually presenting a website to influence ranking can affect its visibility in search results. Google suggests that presenting a company’s website can affect search performance if it does not meet certain quality expectations. This was stated by John Mueller of googling during the SEO hangout of search central on June 25, 2021.
Answering a question about how to correct the gradual decline in traffic. Mueller recommends looking at many elements of the site that can affect visitor perception. A general decrease in traffic, which is not related to any specific algorithm update. May indicate that there is a problem with the quality of the site. Designing a website to influence ranking could hold it back in search rankings, Mueller suggests. If it does not meet users’ quality expectations. See more from Mueller on how visitors’ perception of a site plays a role in search.
John Mueller of Google on the Importance of Website to Influence Ranking:
Mueller receives a question from a website owner, who continues to reduce traffic for a long time.
- Sometimes these small differences play a role in how people perceive your site. If, for example, you have something financially related and people come to you and say well, your information is fine but presented. Very amateurishly then this may reflect how your site is perceived. And in the long run, it may reflect something that is also visible in search.
How to Improve a Web Site’s Presentation:
To learn how to improve a website’s presentation, Mueller recommends seeking independent opinions from unbiased sources. He also mentions a 2019 google blog post related to key updates, which lists a number of questions site owners can ask about improving site quality. Regarding the presentation of the site, the blog post lists the following questions:
- Does the content, not contain spelling or style issues?
- Did the content produce well or does it look schematic or hastily produced?
- Is the content mass-produced or transferred to a large number of creators or is it spread over a large network of sites, so that individual pages or sites do not receive the same attention or care?
- Does the content have too many ads that distract or interfere with the main content?
This is the kind of approach I would take there. Try to get real feedback from people and try to act on it. Because sometimes if you work on a website for that long, it’s like being your baby. And you know which places are good and you are very protective when someone comes to you and tells you it’s bad or the colors are bad, or something. Such.
It is important to keep in mind that any changes made to improve the quality of a website can take a long time to be reflected in the search results. It’s long-term. Endeavour and not something you might see changes in every month.