Customer Experience 2022, when it comes to running an online business, offering quality products to customers is not enough to survive the growing competition in the e-commerce industry not only in Singapore but around the world.

The only way your customers will stay forever and sustain your business online for a long time is to make sure they have a strong customer buying journey and have a lasting impact on your reputation.

How presentable and interactive your ecommerce site is can affect or influence how your customers perceive your brand. Therefore, improving the e-commerce (CX) customer experience is critical to your success.

What Is The Customer Experience In E-commerce?

E-commerce customer experience (CX) refers to the experience of how they interact with an e-commerce website. The moment a customer lands on a landing page and navigates web pages, the CX eCommerce begins.

When potential customers are having a hard time finding what they’re looking for on your ecommerce site, expect them to develop a bad impression of your business, especially if web pages take more than 3 seconds to load.

In other words, CX ecommerce is all about winning the trust and hearts of your customer experience. The better the CX, the more often your customers will come back and continue to support your online store.

Here are some different ways that can help you improve the ecommerce CX of your ecommerce store.

The 7 Best Ways To Improve:

1. Create An Easy-to-use Site:

Since CX ecommerce starts when someone comes to your ecommerce website, you need to make sure it’s easy to navigate even for non-technical users. Forbes reported that if customers don’t find what they’re looking for on your ecommerce site, you can expect your prospects to search what they’re looking for on competing ecommerce sites.
Avoid this by creating an easy-to-use ecommerce site. That’s how:

• Labels must be clear and specific
• Add the search function
• Make content easy to read
• Include autocomplete options
• Integrate product categories
• Show related articles

2. Optimize The E-commerce Site For Mobile Use:

More and more consumers are using mobile devices in their daily life for various things, from listening to music to shopping for their needs, as they can be easily taken anywhere.

This is not unexpected as more than half of web traffic in 2022 will come from mobile device users according to Statista.

Your potential customers could fall into that percentage, which is why optimizing an e-commerce site for mobile use is a must. Here are some noteworthy features of a mobile-friendly ecommerce website.

• Compress images
• Remove unnecessary widgets
• Use responsive web design

Here is an example of a UNIQLO mobile friendly e-commerce site.

3. Add Customer Feedback:

Nowadays, consumers are getting smarter when they shop, especially when they buy something online. Before making a decision, they tend to do extensive research.

Not only do they read the pros and cons of the product they are considering buying, but they also read customer reviews, which contain feedback from other customers describing how good the products are, including the quality of service they experienced.

According to Oberlo, 9 out of 10 consumers often read customer reviews before completing their purchase. Expect your prospects to do the same, which is why you should include a section on each product page where they can leave their feedback.

4. Use The Psychology Of Color:

Another way to improve ecommerce CX on your website is to use color psychology. Many companies use this method to grab the attention of their customer experience 2022 and get them to take action.

For example, the Sephora brand uses the color red to emphasize the “Start Shopping” button which is part of their pop-up banner. This helps their customers see what they have to offer.
If you plan to use color psychology on your ecommerce site, consider the following to know which color to use.

• Red – Excitement, Love.
• Orange – Confidence, Conviviality.
• Yellow – Creativity, Happiness.
• Herbage – Nature, Quality.
• Blue – Trust, Peace.
• White – Clean, Simplicity.
• Black – Formality, Sophisticated.
• Grandiloquent – Luxury, Royalty.

In the case of Sephora, they use black, grandiloquent, and white as the primary color of their e-commerce website to show the simplicity, complication, and luxurious products they’ve to offer.

5. Duly Link Social Media Commerce to an E-commerce Website:

Your client’s experience on social media similar as Facebook or Instagram can also affect your e-commerce CX. It isn’t surprising since these platforms now have commerce customer experience 2022 that allow you to reach out and vend more by linking your e-commerce website.

Still, you can ease your client’s purchase trip since they will get directed to the runner of their product choice and no longer need to find what they want manually on your e-commerce website, If done right.

In the longer run, duly linking your social media commerce and e-commerce website help make stronger connections with your guests. Because of this, they can now protect fluently indeed if they just allowed of shopping while browsing their Facebook or Instagram accounts.

6. Ease the Purchasing Process:

You can also ameliorate your e-commerce CX by simplifying the purchasing process on your website. Harvard Business Review mentioned in their study that businesses that ease the purchasing process are 62 or more likely to admit further deals.
Then are the different ways you can ease the purchasing process

• Noway let being guests fill up the same information doubly.
• Include a button to go back to the former runner.
• Allow guests to edit their shopping wain before settling their payment.

7. Inform Guests About Stock Vacuity:

Letting your guests know about the number of stocks available on each product ahead of time can help issues like guests asking for a refund since they only plant out that their product of choice is formerly out of stock.

One way to help this is to give options to guests by asking them whether or not they would like you to reach out to them once you replenish the product they want. Doing this is how you can be transparent with your guests and help ameliorate their experience on your e-commerce website.

Start Delivering a More E-commerce Client Experience!

Perfecting your website’s e-commerce client experience can be tricky since how guests will bear and interact with your e-commerce website depends on it. Consider broadening your e-commerce and SEO knowledge to deliver a better customer experience 2022.