LinkedIn aims to help users tell more of their personal stories. Maximize their presence on the platform by adding a number of new features for individual member profiles in the app. First of all, LinkedIn is adding a new video cover story option that allows users to add an introductory video that people can watch when they visit their LinkedIn list.
Once you’ve added your cover story, an orange ring will appear around your profile photo. A preview of your video will automatically play in your picture frame (we like to call it Harry Potter). And stay tuned for subtitling features that are coming soon.
Several Ways To Use:
There are several ways to use this to give a whole new meaning to your personal presentation in the app. While also putting more emphasis on video content. Which has become a much more important element to LinkedIn and indeed everyone. Social platforms over time. In addition, LinkedIn is adding a new optional gender pronoun field at the top of user profiles, which gives people more opportunities to express their identities.
- Once you add your Cover Story, an orange ring will appear around your profile photo
- A preview of your video will auto-play silently within your photo frame
- (We like to think of it as the “Harry Potter” effect).
- Stay tuned for captioning capabilities coming soon.
Which is becoming increasingly important: According to LinkedIn, 70% of job seekers believe. It is important for recruiters and hiring managers to know their gender pronouns, while 72% of hiring managers agree and believe this shows respect.
And finally, in what may be the most significant of the new additions overall, LinkedIn is also launching a new “Creator Mode” for profiles, which will allow users to showcase their activity and engagement on the platform in a whole new way.
At the heart of our ecosystem is our community of creators. People love to see creators give their thoughts on what’s going on in the news or share information about a specific industry, whether it’s a post, video, article, or even a story. A comment, if that’s you, check out the new Creator Mode in your Profile Dashboard.
Featured And Activity Sections LinkedIn Adds:
As you can see here, when the new ‘Creator Mode’ option is turned on, users will be able to add a selection of hashtags to indicate. Which topics they post the most about on the platform. Which will help LinkedIn Ads show them to interested parties.
Audience Creator Mode also moves your “Featured” and “Activity” sections to the top of your profile to more prominently display the content you submit. While updating your “Connect” button to “Follow” instead of helping users build an audience in the app.
Creator Mode On Your LinkedIn Adds:
- Creator Mode will also put a bigger focus on your LinkedIn Live broadcasts.
- Further highlighting the content you share in-app.
- “If you’re a LinkedIn Live broadcaster, your Profile background will now show your Live broadcast.
- When you start streaming, helping to increase the visibility of your content.”
Focused On Supporting LinkedIn:
The update is part of LinkedIn’s increasing focus on content creators on the platform. Last month, LinkedIn posted a new job ad for a Head of Community, focused on supporting LinkedIn creators around the world, which will be part of a new team designed to establish new opportunities and incentive programs to keep creators posting updates.