Nokia Unveils Angular Logo in order to position itself as a technology brand that encompasses more than just mobile devices, Nokia has updated its logo to a simple, clean design.
“India is our fastest-growing market with low margins — it’s a structural change,” Lundmark said, adding that he expects Nokia mobile North America to strengthen in the second half of the year.
Nokia Unveils Angular Logo
The brand logo is simple. The design of the previous logo, created in 1979, was simplified to be very small and dark with a simple font. The letters in the logo have also changed from a line to a circle.
Nokia’s classic dark blue shade mobile has been updated with a lighter shade. “There are different situations, sometimes they can be our partners … sometimes they can be our customers … and I’m sure there will be situations where they can be competitors.”
Nokia Unveils Angular Logo
Nokia went on to say that the new brand reflects the value Nokia places on network expertise, technology leadership, innovation, and collaboration.
We want to get into double digits as soon as possible,” said Lundmark. Nokia’s push into factory automation and data centers puts it at odds with tech giants such as Microsoft ( MSFT.O ) and Amazon ( AMZN.O ).
After taking over the top job of the struggling Finnish company in 2020, Lundmark announced a three-stage strategy: restructuring, acceleration, and scale. According to Lundmark, once the redesign phase is complete, the second phase will begin.
Major technology companies are partnering with telecom equipment manufacturers such as Nokia to sell products to customers on private 5G networks and factory automation, especially in the manufacturing sector.
New Nokia Logo
Which references a more than 100-year-old motif for It works on time.Image courtesy of Nokia. The new logo has five different shapes that make up the word NOKIA. Painted different colors depending on the iconic use of blue in the old logo.
“There’s a nexus with smartphones, and now we’re a business technology company,” CEO Pekka Lundmark told Reuters in an interview. He spoke during the company’s commercial update on the sidelines of the annual Mobile World Congress (MWC), which opens in Barcelona on Monday and lasts until March 2.
Nokia plans to analyze the growth path of its various divisions and consider alternatives, including sales.“The signal is very clear. We only want to work for companies that we see as global leaders.”
The telecommunications equipment market is under pressure from a macroeconomic environment that is dampening demand in high-margin markets such as North America, which has led to low-margin growth in India, forcing rival Ericsson to cut 8,500 jobs.