There are some people who will tell you that SEO Blog is dead. They say that the content and quality have outgrown search engine optimization and that’s where you’d be better off spending your money. While it’s true that search engines have changed their algorithms to focus more on quality and user experience, that doesn’t mean search engine optimization is outdated.
Indeed, in an increasingly competitive online landscape, every child counts! The lines between SEO, content and overall site quality are a bit blurred, but there are concrete and defined steps inside and outside the site you can take to rank higher.
SEO Blog Get Quality Links:
SEO was all about getting as many links as possible. The more links you had, the more search engines considered your site. Those days are long gone and spam links are a quick way to get your site penalized by search engines.
But that doesn’t mean that links should be ignored entirely. Make sure your website is listed in relevant local directories and on services like Google My Business. Some links in industry publications won’t hurt, nor will links from industry associations and organizations to which you belong.
What you need to avoid are spammy links in article comments or on completely irrelevant pages.
Use Internal Links:
While many junk links to and from independent websites won’t help you gain credibility online, internal links can be very helpful. Links tell search engine “spiders” when there is related content on your site, which helps them rank and rank your site and content.
Speaking of search engines and crawling, make sure you submit your XML sitemap to the search engines and keep it up to date. Your sitemap tells search engines what pages are on your site, ensuring your pages are indexed. This in turn helps you rank higher for your keywords and phrases.
Compose Your SEO Blog Keywords:
Keywords for SEO have also changed a lot. Stuffing your site with keywords used to be a strategy, but with the shift towards quality content, you’re unlikely to win SEO awards.
You should continue to do keyword research, but stick to keywords that are closely related to what you do and not focus too much on things like keyword density. It’s better to use variations on your keywords that look natural in your content, rather than trying to include as many exact match words as possible wherever you are.
Remember: your content should be written for humans first, and then for search engines!
Use SEO Blog Tools:
SEO tools help ensure your WordPress site is optimize and easy to use. If your website is based on WordPress, Yoast is one of the best and most trusted SEO plugins, and there is a free version so you don’t have to spend anything to use it.
Tools like Yoast also help ensure keywords are being use correctly. Whenever possible, try to use relevant keywords and phrases in your headlines, subheadings, and links, as these also help search engines index and rank your site properly. The ultimate goal is to ensure that your website appears in organic search results when someone searches online.
Content Really Is King:
Internet marketing gurus long ago declared that content is king. Nothing has changed. As search engines and algorithms have changed to focus more on the quality and experience of visitors to websites, content has become even more important.
Quality content is the cornerstone of your SEO efforts. This is where you send all the traffic you receive, and there are some golden rules:
- Dive deep. Search engines have got very smart. You can tell when the content is “thin” or lacking in useful information. So try to make your content as detailed and in-depth as possible.
- If in doubt, choose longer fittings. Content less than 500 words is unlikely to rank well. So write and create long, detailed content that really answers your readers’ questions.
- Remember that content is about your visitors. This is not a sales step. The content you publish on your WordPress site should be valuable to the reader.
- So make it interesting. Teach them something. Share your knowledge. It may not close the deal right away, but it will make you an expert in your field.
- Break it! Large chunks of content don’t read well on the screen. So use links, headings and subtitles, lists, bulleted lists, and shorter paragraphs to make it interesting and easy for people to read.
- Be sure to include images as well, as this will make your online content much easier to understand and digest.
- Update your content regularly. Search engines rank websites with “fresh” content higher. There is no need to add new blog posts or content every day, but once or twice a week is ideal.
The importance of metadata has decreased over time. But it’s still an important way to tell search engines what your pages are about. It’s also use as a description of your page in search results. So, it’s meaningful to your visitors and readers as well. Well-written metadata can help you rank better and appear in more search results and entice people to learn more.