Do you want to boost your web traffic? Here are five essential SEO tips for beginners. Whether you’re a budding business owner or an aspiring digital marketer, the practice of search engine optimization is something you should understand and consider.
Although you’ll generate less traffic through ranking for long-tail keyboards, you’ll get more targeted visitors that are interested in your content, products, and/or services.
SEO Tips For Beginners
This isn’t to say that you should ditch short-tail keywords entirely. People search for the same thing in multiple ways, so use related broad keywords throughout your content. Using an all-in-one SEO software like Semrush or SEO Ranking is recommended for the most in-depth keyword data on long-tail and low-volume keyword opportunities.
Google Search Console is a great keyword research tool for understanding the keyword, click, and impression trends identified by Google for your content over time.
1. SEO Tips For Beginners and Use Long-Tail Keywords
Keywords are the foundation of on-page SEO. If you want people to find your websites, you need to use the right set of keywords and incorporate them into your titles, meta tags, and content.
Long-tail keywords are keywords that consist of three or more words, like “SEO tips for beginners.” Short-tail keywords are one to two words, like “SEO tips.”
For new sites and gaining traction as a beginner SEO, long-tail keywords should be your focus. They are less competitive than broader 1-2 word keywords and topics.
2. Publish Long-Form Content
Here’s the thing: Google’s Panda update in 2012 made it so that long-form content is deemed more valuable than short-form or thin content.
But even without the update, long-form content generally receives a lot more shares, likes, and repeated visits, due to more knowledge and value added to the topic.
SEO Tips For Beginners In Long Form Content
Longer articles are a brilliant way to increase user engagement and establish your authority. Indirect benefits are longer times on your site and business opportunities.
While word count isn’t a direct ranking factor, aim to write complete pieces of content around the main keyword phrase and topic you’re targeting. In doing this, you’ll probably find the content builds up to 1,000 or more words.
With that said, your page or blog post shouldn’t contain fluff or derail from the original topic to reach a specific word count. The information should provide value to the topic.
Your website won’t perform well with poorly written or “refurbished” content. It must be 100% original and fresh because unique, fresh content informs Google that your site is authoritative and active compared to other sources online.
Don’t just post for the sake of posting; your content should add value to your target audience. This could be in the form of education or entertainment. This way, page visitors will want to return to your business for information and products or services.
In addition, high-quality, original content is more likely to be linked to, earning you backlinks which are one of the top Google ranking factors to take into account.
4. Post Regularly & Consistently
There’s no getting around publishing content. To achieve higher search engine rankings and gain a wider reach in search engines, you must post regularly and consistently, especially if you’re managing a new website.
You don’t necessarily have to post multiple times a day or every day. However, it’s best to follow a consistent posting schedule to keep your website active.
Depending on your competition, if you’re only posting once a month or less, you risk losing rankings as more active and helpful sites move up the Google search results.
If you’re a small blog or site, try to publish at least one or two posts every week. If you’re managing a larger site, invest in being able to publish content 3+ times a week.
Every single one of your posts should have a purpose. Don’t just publish content for the sake of it. Publish content relevant to both your target audience and your business.
5. Understand Trends
Depending on how early you’re able to publish quality content on a trending topic and the competition, trends can help jumpstart your SEO and traffic from search engines.
Regardless of where you stand, it’s always a good idea to take advantage of trending topics as part of your SEO strategy if they’re relevant to your business.
If you’re able to publish a quality article on a new topic before others, you might gain a first-mover advantage in rankings and attract natural backlinks to your site. Use the trending momentum to drive more organic traffic. Consider other pages and resources on your site you can link to and share on your content that gains momentum.
Gain insight into which pages users engage with most with Google Analytics. Google Trends is a free and easy way to explore trending topics and phrases being searched on Google. You can also check the trending now section of Twitter, Facebook, Tiktok, and Instagram for more insight.
Internal linking is a very important factor for website SEO but still many website owners are not using it correctly. The rules to follow for internal links are simple:
- Link related articles together either by using keyword anchor text or by using the full article title.
- Make sure that the links are useful both for the user and easy to understand by search engines.
- Don’t make links for search engines only. An internal link should help the user navigate the site better.
- Do not use terms like ‘click here or ‘[..]’ for internal linking.
- Don’t overdo it. A few internal links per page are enough (create more if really necessary)
It’s not an easy task to do especially if you have a lot of posts but it’s a very valuable tool for on-site SEO.