What Is Blog SEO?: Today you will learn exactly how to optimize your blog for SEO. And get more traffic.We used the steps in this post to grow our blog to around 1.1 million organic search engine visitors per month.

By optimizing your posts for SEO, you can improve your search engine rankings and get more traffic to your WordPress site. In this article, we will share our best SEO tips to help you optimize your blog posts for SEO like a pro.

These are the tips we use on our own blogs, which get millions of visitors from search engines.
But before we dive into some tricks, let’s understand the basics first.

What Is Blog SEO?

Blog SEO is the process of writing, developing, and publishing blogs designed to rank on search engines like Google and Bing.

Some of the most common tasks related to blog SEO include:

• Conducting keyword research
• Create quality content
• Optimizing content for on-page SEO
• build backlinks

How Does Blogging Help With SEO?

Blogging is one of the most effective ways to increase your organic traffic and reach more customers. It can help you target more keywords, gain backlinks, increase brand awareness, and keep your website content fresh and fresh.

However, planning, research, development and promotion are required to be effective.

Why Is Blog SEO Important?

Anyone can create a blog. But not everyone who creates a blog gets approval.

However, SEO optimization of your blog can get you free traffic from search engines.

Any freelance blogger or online business with a blog can benefit from SEO.

By attracting visitors who are interested in your content, you can:

• Increase your blog audience
• Position yourself as a thought leader in your niche
• Increase newsletter subscriptions
• Generate more leads for your business

SEO Blog Tips

Here are eight important tips to help you improve your blog:

1. Write about topics people are searching for
2. Get the search intent right
3. Create quality content
4. Do on-page SEO
5. Make your blogs easy to read
6. Monitor technical SEO issues
7. Build backlinks
8. Update older content

1. Write About Topics People Are Searching For

To get traffic from Google, you need to write about topics people are searching for.

But how do you find such articles? Use keyword research tools like Semrush’s Keyword Magic Tool.

Enter a broad keyword related to your niche. For example, if you run a health and fitness blog, the keyword might be “exercise.”

The tool displays a large collection of topic ideas. and key keyword metrics like search volume and keyword difficulty.
The tool displays a large collection of topic ideas. and key keyword metrics like search volume and keyword difficulty.

The “Questions” tab shows the opinions on many topics with their key figures
Search volume is a measure of how many times a keyword is searched each month.

Keyword Difficulty shows you how difficult it is to rank organically in the top 10 search engine results.

If your blog is new and you want to scale quickly, focus on low keyword difficulty topics.

To find such topics, set the KD (Keyword Difficulty) filter to Easy. List of results with KD (keyword difficulty) filter set to easy
Go through the list. And select topics that interest you and are relevant to your company.

2. Get the Search Intent Right

Once you know what topics you want to write about, the next step is to understand the purpose of the search. and create content accordingly.

The purpose of the search stands behind the search.

Blog keywords are typically used for information search: the searcher is looking for information.

And the information may be provided in any of the following content formats:

• direction option
• The list
• description post
• comparison post

If you want your blog to rank high, provide information in a content format that searchers will be interested in.

Analyze the top rated sites to find out.

For example, here are the top results on how to lose belly fat.

Google search results for “how to lose belly fat”
Most top sites have lists of belly fat loss tips.

In order to rank for this keyword, you’ll probably need to create something similar — a listicle post with tips.

3. Create Quality Content

Create quality content, and Google is likely to reward you with higher rankings and more traffic.

According to Google’s guidelines, quality content is useful and interesting. And that means it is:

• Clearly organized
• Easy to read
• Unique and fresh
• Satisfying the search intent
• Following Google’s E-E-A-T guidelines.

Hiring subject matter experts to create your content is a great start.

Their level of knowledge in a particular field will be reflected in their content.

For example, the content you see on our blog is created by SEOs and marketers with years of experience in the field.

4. Do On-Page SEO

If you’re doing blog SEO, you also need to implement on-page SEO best practices.

This allows Google to better understand your content. And classify it correctly.

Use the following tips:

• Include your target keyword in the title tag. This helps demonstrate to searchers and Google that your blog post is the most relevant result for a particular query.
• Write a compelling meta description. Because you want people to click on your blog post once it ranks in search results, your meta description should be compelling.
• Use short, descriptive URLs. This lets searchers know what to expect from a blog. (e.g., domain.com/blog/weight-loss-tips/ is clearly a post about “weight loss tips”).
• Include your target keyword in the H1 tag. This will help your page rank for the term
• Include your target keywords in the body. This shows Google that your content is relevant for specific queries. But don’t add them in unnaturally.
• Link to relevant internal resources. This helps users and Google find other relevant content on your website.
• Add alt text to images. Google uses alt text to rank images in Google images.

If you’re a WordPress user, installing an SEO plugin like Yoast will make the above tips much easier to implement.

Then, use Semrush’s On Page SEO Checker tool to cross-check whether your blogs are properly optimized.

5. Make Your Blogs Easy to Read

If your content is difficult to understand, readers may abandon your article (and website).

Which is not good for SEO.

Work to solve this problem by creating an effortless reading experience.

Here are a few ideas:

• Use subheadings (H2 to H6). Subheadings break down a lengthy post and guide readers through what to expect from each section.
• Add visual assets. Custom images, infographics, videos, and GIFs help keep your readers engaged.
• Use short sentences and paragraphs. This helps you avoid “walls of text.”
• Use bullet points and numbered lists. This helps you provide information succinctly.
• Read your writing out loud. This helps you identify and fix areas where your writing doesn’t flow well.
• Use simple words. Avoid complex vocabulary and jargon so everyone can understand your writing.

6. Monitor Technical SEO Issues

If Google can’t crawl and index your blogs, it doesn’t matter what SEO tactics you used. Your blogs just can’t be ranked.

Additionally, if your blogs take longer than a few seconds to load, users may leave your site.

Technical SEO issues like this are not good for SEO. or your company.

Use Semrush’s site audit tool to monitor and troubleshoot technical SEO issues.

First, set up a full crawl of your site.

Once the crawl is complete, navigate to the Issues tab. You see the technical issues detected for your website.
Click the “Why and how to fix” link next to each issue to understand why it’s a problem and how to fix it.

7. Build Backlinks

Backlinks are an important ranking factor for Google.

A good SEO strategy includes a solid backlinking strategy.

This is especially true if your blogs target popular keywords with high competition.

There are many link building strategies.

Let’s go through one: broken link building.

This is where you find dead (broken) blogs on your competitor’s sites and ask the link to them to link to your actually similar, working blogs instead.

This strategy can be effective as nobody wants to steer their audience towards incorrect or outdated content.

First, enter your competitor’s URL into Semrush’s backlink analysis tool. Click on “Analyze”. Check the blog topics to see if you have covered the same topics on your site. If they aren’t, you might want to think about covering those if they’re also for your

8. Update Older Content Blog SEO

Blog content becomes stale over time.

The search intent of your targeted keywords is likely to change. Or the relevant industry changes.

• And your grades can get worse as a result.
• In this case, you need to update your blog post.
• We do this all the time in Semrush.

For example, we recently updated our guide to marketing funnels. And as you can see below, our organic traffic has increased.

“Organic Traffic” is featured in the blog reviewed by Semrush
But how do you know which blog posts to review?

Type some of your older blogs into Semrush’s organic research tool and see the organic traffic graph.

For example, when we do this in our Shopify SEO guide, we see a drop in traffic over time. So it might be worth updating this post.

Organic Traffic is featured on Semrush’s Shopify SEO Guide blog
When reviewing a post, consider the following best practices:

When updating posts, consider these best practices:

• Update outdated facts and sources
• Add actionable advice
• Cut sections that are no longer relevant
• Edit and revise with search intent in mind

And sometimes, it’s best to rewrite the entire post. Don’t be afraid to do that.

Monitor your updated content’s progress and watch your traffic increase with your updating efforts.

Start Optimizing Your Blogs Today

Blogging and SEO go hand in hand.

If you follow the above tips, you’re on your way to improving your Google rankings.

But SEO tools can help you get there faster and more efficiently.

Semrush offers a suite of SEO tools to help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more.

They’re immensely valuable for anyone who’s serious about increasing traffic from Google.