New features abound on Facebook, more features for the users and creators on the platform. Over the past year, the to bring has made a number of feature updates, with marketers in mind. These updates allow marketing specialists to more easily conduct a successful campaign, interact with the public and analyze the results of their efforts.
Social networks are constantly evolving, and so are users. As a marketer, it is most important to keep up with the ever-changing ways in which social platforms allow you to reach your audience.
News On Facebook:
If you are a regular user of the platform, you may have noticed some cosmetic changes, as well as some updates to the usability of the platform.
There are also some hidden Facebook features that can come in handy if you know where to look. Overall, these updates create a cleaner user experience.
New Layout And Dark Mode:
Facebook has implemented a new layout and a dark mode for your Timeline. To enable dark mode, go to your profile’s Settings menu and scroll down to “Dark Mode”. Turn it on and it will change the contrast of your screen, obscuring your interface. You need to enable the new Facebook layout on your profile to enter dark mode.
The rest of the new layout incorporates many of the features the Facebook Mobile app has been using for years, including changes to the overall design of the interface, a separate tab for groups, and more customization options on the sidebar.
Facebook Messenger For Desktop:
Facebook has also launched a separate messaging app for PC. The desktop app has the same functionality and usability as the mobile app and simply allows the user to log in to Facebook Messenger via a separate app on the desktop, without having to log into the Facebook timeline. You can find the messaging app for PC in the Windows or iOS app stores.
There are no static images and 3D graphics and videos are included. Facebook now allows users to post engaging and lifelike 3D photos. This feature works for any photo taken in portrait mode with the phone’s camera. When creating a Facebook post, select “3D Photo” from the download menu and upload your portrait to create a 3D surprise in your news feed. You can rotate the device or use your fingers to get a 3D view of the image directly in the timeline.
New Facebook Features For Marketers:
As Facebook continues to improve its usability, it is also adding new features to make life a little easier for marketers. Here are some of the ways Facebook is making platform marketing more accessible.
Call To Action Buttons:
Using a call to action can increase conversions and encourage your audience to engage with your brand. You can now create custom CTA buttons for your Facebook page to prompt visitors to take a specific action. To add a CTA, click the Edit button below the cover photo and select the CTA button you want to add. You can choose the button that best suits your business and customize it based on where you want to send visitors. The CTA will encourage people to take direct action as soon as they land on your page.
Here Are Some Examples Of CTAs You Can Include:
- Order Appointment
- To make a reservation
- Contact your business by email, phone or live chat
- Download the app
- Make a purchase
Facebook has added thousands of royalty-free songs and music collections to its Creator Studio. You can access this music while creating video content directly on Facebook. This feature saves you the trouble of finding royalty-free music. You also don’t have to face Facebook banning your videos due to copyright infringement. This makes it a lot easier to create video content on Facebook and encourages marketers to create and edit their videos right on the platform. You can access this new library of sounds in your Facebook publishing tools.
Live Video Updates:
Facebook Pages can now live stream directly from the page. Previously, only personal profiles could be uploaded to Facebook. Page owners can also test their events live with a new iteration feature. This feature allows Pages to live stream to admins and moderators as they test new features and train for the live event. This update can help site owners avoid these dreaded technical difficulties and resolve any issues before the event occurs.
Updates From Facebook Watch Party:
Facebook Watch Parties are live views of pre-recorded videos that Facebook Pages can host to facilitate conversations about the content. Pages can now schedule a Watch Party in advance so that you can market and promote it in advance. The update also supports video playback of the Watch Party for anyone unable to attend and wanting to access a recording of the video and conversation. Watch Party hosts can now also share their comments via a chat feature under Watch Party.
Creator Studio Updates:
The platform has also made major improvements to Creator Studio. Creator Studio is what creators use to manage and post free content and ads on Facebook and Instagram. These updates include new analytics to highlight loyal followers and repeat visitors, as well as improved built-in messaging features to connect with those audiences. Video content information has also been improved, including average minutes viewed and video storage. Creator Studio now also supports auto-captioning for 13 new languages, including Chinese, German, Arabic, Italian, Malay, Hindi, and more.
The New Facebook Features To Watch:
With Facebook’s monitoring feature pages, you can track your competitor’s pages to see how your brand is measuring. To set up a page to view, click “Insights” from your Facebook page. At the bottom of the page, you can add the pages of the competitors you want to follow. You will be able to see their metrics, such as engagement numbers, sidelines, and the number of times they submit per week. If you add more competitors to watch, you can see all their analytics side by side.
This feature is incredibly useful for marketers who want to get a quick sense of how other brands in their industry are doing on Facebook. You can see which of their posts get the most engagement and incorporate some of these strategies into your Facebook marketing campaigns, or you can dig deeper into competitive media analytics with a tool like Sprout Social.
Export Your Facebook Page Reports:
Facebook Insights now allows you to export all your analytics data so you can study it and find trends in the information. To download your Facebook page report, go to the Insights tab on your Facebook page. Click “Export Data” and select “Page Data” to download a spreadsheet of the information collected on your Facebook page. You can select a date range that you want to analyze and export only the data from the range. If you need a more complete overview of how this data compares to your presence on other social platforms, using a social media management tool like Sprout Social can better understand your Facebook analysis.
The Facebook Runners To Watch Touch:
With Facebook’s monitoring touch runners, you can track your rival’s runners to see how your brand is measuring.
To set up a runner to view, click ” Wisdom “ from your Facebook runner. At the bottom of the runner, you can add the runners of the competitions you want to follow. You’ll be competent to see their criteria, comparable as engagement ciphering, sidelines, and the number of times they submit per week. However, you can see all their analytics side by side, If you add another competition to watch.
This diagnostic is incredibly useful for marketers who want to get a quick sense of how other brands in their assiduousness are doing on Facebook. You can see which of their posts get the maximum engagement and incorporate some of these strategies into your Facebook marketing causes, or you can dig deeper into a competition.
Export Your New Facebook Features Courier Reports:
Facebook Perception now allows you to export all your analytics data so you can study it and find trends in the information.
To download your Facebook courier report, go to the Perception tab on your Facebook courier. So Click ” Export Data ” and choose ” Page Data “ to download a spreadsheet of the information collected on your Facebook courier. You can choose a date range that you want to anatomize and export only the data from the range.
Notwithstanding, using a social media charge tool like Sprout Social can better understand your Facebook analysis. If you need a more complete overview of how this data compares to your presence on other social platforms.