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Optimizing for Bing Places

Optimizing for Bing Places – Is It Worth It?


Optimizing for Bing Places: While Microsoft’s Bing has seen a significant increase in market share since the launch of Bing’s new chatbot technology, Google still has a long way to go to keep up with market dominance.

But we can start using Bing for a large number of users. In the case of local search engine optimization, this means accessing the Bing site and seeing if optimizing that site can help drive more local traffic. The question is, is BingPlace worth the time to develop it? Which adaptation, if possible, will have the greatest impact on the outcome?

Optimizing for Bing Places

To find out, my team and I tested the impact of various customer listings on Bing and measured the results.
Every business needs to be found and advertised on Bing sites. Businesses can now easily import their Google Business Profile (GBP) data into Bing.

Bing only links GBP accounts with less than 10 records, so businesses with more than 10 records must use multiple file uploads. Every business needs to be found and advertised on Bing sites new Bing Chatbot. Businesses can now easily import their Google Business Profile (GBP) data into Bing.

Should You Claim and Optimize a Bing Places Listing?

Bing only links GBP accounts with less than 10 records, so businesses with more than 10 records must use multiple file uploads. We started testing customers with multiple physical locations.

How do we do that? We identify, crawl and optimize all customer listings on Bing sites for GBP listings. We add UTM tags to the page URL to track all traffic from Google Analytics.

It took a few tries to undo some of the changes we made, but it worked in the end. Then we took it to the next level and used two more SEO techniques – keyword placement and anti-spam.

Claiming and Optimizing a Multi-location Business’ Bing Places Listings

Claiming and Optimizing a Multi-location Business’ Bing Places Listings

We wanted to see if adding a keyword to a business name in Bing sites has the same impact on rankings as adding a keyword to a business name helps Google business profiles.

Short answer: Yes, yes. Company name keywords also have a positive impact on Bing rankings. A few days after a keyword is published, its distribution increases and stabilizes over time.

But how you combine your keywords is important. We found cases where the name on the board did not appear on the list. It seems that Bing’s key elements are somewhat limited. Before you send an error (the list of keywords in a bar), it does not show what you type.

Keywords in the Business Name

Keywords in the Business Name

When I contacted Bing support about this. First of all, there is no way to report a Bing Maps listing as spam. The only step is to use a small section to change some entries in the list. Marketers may hate to see this, but is ditching Bing Maps worth the effort?
Examples of ” “spam are:

  • Add a space to your business name, such as Miami Pizza London Bridge.
  • Add the name of the old company, such as Miami Pizza, formerly Mario Pizza.
  • Name your business based on keywords – eg Miami Pizza – pasta, calzone, burger, fries.
  • [Horse of Operations] (HOOP) with a business name like Miami Pizza is open from 4 pm until late.
  • Add a description of the business name, such as Miami Pizza – Chef Luigi’s Delicious Food.”
  • Anyone who uses Bing can see from the map that the search results are full of spam listings.

Spam Fighting on Bing Maps

So we tried to change the business name that is clearly included in the keywords, and we found that Bing does not work when you change the business name.

Then we found several fake listings but the only way was to say “closed forever”. It seems to be working in several tests. In this week’s session, we will talk about whether the NitroPack WordPress plugin really works or just Google, Pingdom, GTMetrix, etc. It has been discussed that it breaks site speed testing systems such as Here is NitroPack’s response to these requests.

Optimizing for Bing Places

I checked with a very reliable and world-renowned WordPress developer and he said that NitroPack might have advantages in some cases, but he still recommends more “standard” cache/performance plugins. It’s up to you what you want to do, but we’ve removed it from our NitroPack site here at LMI.

What is Clubhouse and how does it relate to local marketing? The latest news on how Google is fighting spam on Google My Business. Bing mines Yelp for job reviews and referrals to other resources. Google My Business adds customer messages to the desktop


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