In any case, last year’s social networking art 2020 was a busy year for the global art market. According to art Basel sales of art and antiques reached $ 50 billion worldwide in 2020. This is a drop of more than 205 million compared to 2019. And an even greater loss than sales in 2018. Auction sales fell even further almost 30%. Although the pandemic has hit global art sales it has not hurt the entrepreneurial spirit that has defined and sustained the art community.
While public sales have declined private art sales have increased by 36% in 2020. We have also seen the growth of innovative markets such as 1st dibs, artsy, Lauritz, and Artnet here in the U.S and internationally. But art is not the only thing that exists in the global art market. A helpful article highlighted many elements of the global art ecosystem and it’s not just that.
Social Networking Art and Value of Specific Artists and Works of Art:
However, much of the value of specific artists and works of art is determined by intermediaries (auctions, art exhibitions, curators, etc.) and promoters (legal, insurance, evaluation, management).
To influence these factors are the macroeconomic factors mentioned above such as globalization, technology, etc. It could be said that Deborah Najar was the absolutely right person with the right skills, background, and relationships to build this social network and market as soon as technology arrived.
Najar Cofounder of Art Mavens:
Najar the co-founder of art mavens, is likely to remain an investor. Having built a successful career in the private sector. He may have remained a valuable sales representative for Bonhams and other auction houses. But Najar was wary of the changing environment of the internet-created art collection and combined her invaluable background in art, funding, and spectacular event planning to create art mavens.
Art mavens continue in the recent tradition of social networks such as the vendor in the field of events and hospitality cadre in the field of business travel human creativity in the production of television and video, and other “Big stage” industrial networks. Najar and his partner Louise Hamlin and their team created art mavens en bloc and continue to work from Geneva, Kuala Lumpur, Delhi, and London.
Art mavens are a participatory platform created by art professionals for art professionals. As well as a global marketplace for art professionals to find and offer jobs. Mavens specialize in networking, sharing resources, discovering events, publishing press releases, and expanding their art community by creating opportunities to attract and connect professionals and art organizations.
They Describe Social Networking Art:
Art mavens are the global hub for professionals and art organizations to connect, collaborate and trade. It is the leading independent marketplace for art professionals, with a community application that brings together information, events, and experience in the art world.
Art mavens is a thought leader and knowledge center for the art community and give you inner peace in the art world created for art professionals, by art professionals.
What Does This Mean in Practice Najar Describes It This Way:
- To share information, views, and expertise as a community
- Gather knowledge, events, and free opportunities for all arts professionals
- Participate in the common economy as an open platform
- To become the only destination for all the interests and needs of art professionals
In realizing their vision art mavens have two different functions. The first is the mavens of art category, by invitation only. But it also has a commercial side, an independent platform. That connects art professionals with independent business opportunities called art mavens pro.
It is not easy to start a social network and a global market in the midst of a pandemic, but Najar was unaware of the challenges. He had previously worked with colleagues to create one of the first online marketplaces in education and also built and sold a recruiting platform in 2014.
I liked the way Najar described the project. I see it as a virtual base for art professionals, not only for those who create. And sell works of art, but also for those who provide services that make art possible insurers, art technicians as transporters and installers, exhibition planners, auctioneers, translators, museum staff, legal advisors, and real estate professionals focused on the art market.
Efforts to Three Main Goals:
Najar, Hamlin’s partner, and the art mavens team describe themselves as “Agents” and devote all their efforts to three main goals.
- Cultivation of the platform. The opportunity, but also the challenge, is important. For example, there are over 35,000 museums around the world. For example, Artnet, an online gallery, represents more than 35,000 artists and 2,200 international galleries around the world.
- Create opportunities for freelancers in the arts community. Art mavens focus on providing a two-way market. Where freelancers in many areas will be able to find short-term gigs or long-term employment. Najar gave a useful example here. It’s not just artists and their representatives. We focus on the social network and the wider community. For example, we are working with a consortium of art transporters to create more opportunities for this important but relatively professional community of professionals Undisputed.
- Attract employers. According to the BLS, more than 170,000 works in museums, galleries, and historic sites in the united states alone. Worldwide, the population is obviously much larger. And the business potential is much greater to connect organizations that need help with job seekers.
How will art mavens grow the business:
The potential is significant. Najar believes this platform will be a place where deals are made, people are hired, projects are created. And freelancers connect with clients and each other in a meaningful and profitable way. I have no doubt that art mavens will significantly shake up the art community and the art market. Ultimately, as Najar said, the time is right for the global Art Community to come together, help each other and rebuild. Art mavens won’t stop until we do.